BIZ202: The Business Environment Storyboard and Editorial Video The Macro Environment Assessment 3

Highlights
Assessment 3Brief Summary of Assessment RequirementsHow the Academic Mentor Guided the Student (Step-by-Step Process)Final Outcome and Learning Objectives AchievedDownload Your Reference Sample Or Get a Fresh, Original Assignment
Assessment 3
Learning Outcomes
The Subject Learning Outcomes demonstrated by successful completion of the task below include:

Apply business analysistools and techniques to identify the impact of the macro environment on businesses.
Utilise digital business communication skills, critical thinking, and research skills in a business context.
Assessment Task
For this assessment, you will research and present a business news story that has been published in the last 12 weeks in relation to the macro environment impacting a business. You will create a Storyboard and record an Editorial Video applying the PESTLE model to document how macro environmental factors have impacted the business and predict potential future outcomes. You will be building on your knowledge from Modules 4 to 9 about some of the potential impacts of political, enconomic, social, technological, legal and environmental factors for this task. Please refer to the Instructions for details on how to complete this task.

Context
This assessment will refine your understanding of the impact of the macro environment on a current business. You will practice research and critical thinking skills to locate and identify reliable sources of information. The production of a Storyboard will provide an opportunity for you to develop your creativity skills, while your Editorial Video will allow you to practice your presentation skills.

Brief Summary of Assessment Requirements
The assessment requires students to research and present a recent business news story (published within the last 12 weeks) that demonstrates how the macro environment is impacting a real business. Using the PESTLE model (Political, Economic, Social, Technological, Legal, Environmental), students must:

Select a credible and relevant news story connected to macro-environmental influences.
Analyse the business situation using PESTLE, assessing how each external factor has affected the business.
Predict potential future outcomes the business may face based on those macro trends.
Create a Storyboard that visually outlines the structure, key points, and flow of the analysis.
Record an Editorial Video presenting the findings clearly, professionally, and creatively.
Apply learning from Modules 4–9, strengthening understanding of macro-environmental impacts.
Students must also demonstrate:

Competent use of business analysis tools
Strong digital communication, critical thinking, and research skills
The ability to gather reliable information from credible news sources
Creativity in developing the storyboard and confidence in video presentation
How the Academic Mentor Guided the Student (Step-by-Step Process)
Step 1: Understanding the Task Requirements
The mentor began by breaking down the task into simple components news selection, PESTLE analysis, storyboard creation, and video presentation. This helped the student visualise the overall workflow and understand the expected outcomes clearly.

Step 2: Selecting a Relevant Business News Story
The mentor guided the student to:

Search for news published within the last 12 weeks
Choose a story where macro-environment changes are clearly visible
Verify credibility of sources (business websites, economic reports, industry news)
The mentor showed how to align the news story with PESTLE categories for easy analysis.

Step 3: Research and Source Evaluation
The student was taught how to:

Identify reliable information
Extract relevant facts
Note political, social, economic or technological indicators from the article
The mentor demonstrated how to cross-check information without overloading the analysis.
Step 4: Applying the PESTLE Model
The mentor walked the student through each PESTLE factor:

Political: Policies, regulations, government decisions
Economic: Inflation, interest rates, market trends
Social: Consumer behavior, demographics, cultural trends
Technological: Digital innovation, automation, new tools
Legal: Compliance, legislative changes
Environmental: Sustainability, climate impacts, resource constraints
The student learned how to identify which factors strongly influence the chosen business and how to justify those connections.

Step 5: Predicting Future Outcomes
The mentor helped the student link the PESTLE findings to logical future predictions.
This step enhanced critical thinking by encouraging the student to consider both risks and opportunities.

Step 6: Storyboard Creation
The mentor explained how to:

Break analysis into clear scenes/frames
Place key points in each frame
Keep the flow logical and engaging
Ensure that visuals support the narrative
The mentor emphasised creativity while keeping content aligned with academic objectives.
Step 7: Recording the Editorial Video
The mentor guided the student on:

Structuring the verbal presentation
Speaking clearly and confidently
Using digital communication tools effectively
Staying concise while maintaining professional tone
Matching the storyboard visuals with the video narration
Step 8: Refining and Finalising the Submission
The mentor helped the student review the storyboard and script to ensure:

PESTLE factors were accurate and well supported
Predictions were reasonable and research-based
The video presentation flowed smoothly
Learning outcomes were clearly demonstrated
Final Outcome and Learning Objectives Achieved
Through this structured mentoring approach, the student produced a well-researched, professionally presented assessment that successfully met the task requirements. The final work demonstrated:

Learning Objectives Achieved
Application of business analysis tools
The student effectively applied the PESTLE model to interpret macro-environmental influences on a real business.
Improved digital communication skills
Through storyboard development and editorial video recording.
Stronger critical thinking and research skills
The student analysed sources, identified key macro trends, and predicted future outcomes.
Enhanced creativity and presentation capability
The storyboard and video showcased engaging, well-structured communication.
Overall Achievement
The student gained a deeper understanding of how external environmental forces shape business decisions and performance. The final submission clearly connected research evidence, PESTLE analysis, and predictive insights, demonstrating excellent alignment with assessment criteria.

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