Research and summarize a specific career path in the game design industry. What are the most common entry positions and connected training pathways? How do typical careers in the industry unfold? Research and provide an industry summary of a particular game studio or games industry-connected company (e.g., Sony Entertainment, EA, Epic Games). How is the company structured? What big issues does it face? Provide an overview of a particular genre of video game (such as serious games or first-person shooter games). What are the most popular? What features connect to game-play popularity? Research and summarize an academic research issue. For example, scholars working on game addiction issues are interested in the connection between that and loot box monetization strategies; a good paper could lay out those issues. A paper could focus on a policy question (e.g., should the federal government create stronger guidelines for parents relating to their children’s social and gaming media diets?) or a research issue (e.g., is there good reason to believe first-person shooting games are more dangerous than others in triggering violence?). The essay should lay out the unfolding academic controversy and take a position about who you think is right, and why. Requirements: This essay should be ten pages, double-spaced, and no longer. That would come to roughly

2250 words total for the assignment. The first nine pages should consist of the paper text, and the content of page ten should be a reference list of the sources you consulted to draft the paper. 2. I am providing a Word template for you to use. You’ll see there I’ve inserted random words that you’ll replace with your own prose. 3. Use a title consistent with the assignment option, so I can easily tell what option you’re completing. Do not change the font or size of font or margins or the spacing I’ve picked between paragraphs. 4. Save the report in the DOCX file I’ve used for the template. That is, don’t convert it to something else (such as a PDF). 5. The best papers don’t just express your opinions, even if very thoughtful, but provide an evidence-based claim for your ideas. You’ll earn a higher grade by demonstrating that you dug deeper, and a clear way to do that is to list your sources at the end of the paper. For this assignment, you do not have to use a formal citation system like MLA or APA. You can hyperlink to the webpage you relied on, or just list other sources without needing internal citations or specific footnotes. Of course, if you end up quoting exactly from another source, use quotation marks and provide the citation as a way to confirm your academic honesty in using other materials. Elements of a well written report: a. The report shows evidence of a deeper exploration. It shows that some further research was done, as opposed to simply expressing your top-of-the-head opinion. b. Good papers accurately report on the nuances of an issue, perhaps taking the form of a literature review. Better papers defend an idea or claim or argument, and then back that claim up, while defending it against the smartest counter-argument. (The next page reproduces some good advice on writing an argumentative essay put together by the writing center at Purdue University). c. The essay should be well written. Use full noun- plus verb-sentences. Avoid sentence fragments. Follow grammatical convention. d. The form of the essay should be more like an op-ed piece in a newspaper than a private diary or journaling exercise. That is, your writing can be a bit personal, and certainly should deploy your own voice. But it should be persuasive to an undecided reader, which may require a more objective style and less reliance on first person language. e. Comprehensively complete the assignment. For example, your essay might start by posing some questions you are aiming to tackle. If that’s the case: make sure your essay ends up answering or addressing them all, and that you end up delivering on your promise

In this assignment, you will conduct research in the ECPI Online Library and develop an analysis of that research. After reviewing this week’s required and recommended materials on analysis of variance and covariance, access the ECPI Library’s ProQuest database and search for a research journal (peer-reviewed or scholarly) article of your own personal interest under the umbrella of business or management. The topic should be one that you have an interest in and it must contain a study that has used empirical data and applied either the ANOVA or ANCOVA statistical tool. You may be able to use the same article from a previous week as long as the statistical tool used in that article was ANOVA or ANCOVA.

Possible examples can include:

Factors affecting employee retention
The use of emotional intelligence in sales
The impact of social media on employee behaviors
The impact of Lean Six Sigma in operations management efficiency
The impact of the Patient Protection and Affordable Care Act (PPACA) on medical providers
The high rate of IT-based project failures
These videos might prove helpful for this assignment:

Eisenberg, J.D. (2011). Analysis of Variance (ANOVA)Links to an external site.
Longstreet, D. (2012). How to Calculate ANOVA with Excel (Analysis of Variance)Links to an external site.
Samsa, G. (2013). ANCOVA: RationaleLinks to an external site.
After selecting the research study article, prepare a 3-4 page paper using APA style that analyzes the study, not including the cover and reference page. Your paper should include the following:

Provide a brief introduction and background of the study.
Briefly describe the research question that was examined in the article and discuss the data that was used in the study.
Identify and describe the ANOVA or ANCOVA statistical analysis used in the study.
Explain if the researchers had any special considerations for the ANOVA/ANCOVA they used in the study.
Write a brief conclusion on the outcome of the study.

MBA7066 Innovation and Entreprenuership
ASSESSMENT BRIEF
Assessment Number AS1
Assessment Type (and weighting) Portfolio – 5000 words (100%)
Assessment Name New Venture Business Plan
Assessment Submission Date 14th December 2025- Via Turnitin @23:59hrs
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Learning Outcomes Assessed:
LO1. Demonstrate a systematic and critical understanding of contemporary tools, techniques, and strategies for innovation management, entrepreneurial thinking, opportunity evaluation, and the development of new ventures.

LO2 . Critically evaluate market opportunities, technology developments, and available resources, including sources of capital, and synthesise findings to support innovative value propositions and new ventures.

LO3. Identify and critically evaluate and interrelate stakeholder interests and key risks, including financial, commercial, technical, and legal risks, in the context of a new venture, and propose and justify strategies for managing these complex issues.

LO4. Develop a cogent and justified a business plan for a new venture to respond to an evidenced-based market opportunity support by a critical analysis of key risks and key stakeholder interests.

Use of Generative Artificial Intelligence (GAI) Applications in this Assessment
AI Status Application Notes
Category B GAI can be used to assist you with the assessment.

1. Generating new ideas, using Chat GPT or GAI is allowed.
2. Analytical templates for stakeholders, risks or for any other model is also allowed.

3. Grammar and/or spell checkers may be used to correct individual words and sentences

When writing the assignment avoid AI. The content should be contextualised to your chosen new venture in your own words support by relevant research referencing ( and in-text citation).

Any GAI generated content which is presented as your own original work and is not acknowledged will be assessed for academic misconduct.

Assignment Brief
Each student is required to evaluate a business opportunity and develop a critical, robust and comprehensive plan that seeks to develop and exploit the opportunity identified.

Important: Students must propose a completely original and creative business idea; existing businesses cannot be used

Part 1 – Pitch (Presentation 10 minutes ) – Formative assessment should be completed before week 4
Present a new business idea in class and get it approved from your tutor.

Your presentation slides should justify the new business proposal.

After approval upload it in formative link on Canvas.

Part 2 – Business Development Plan – Report (5000 words) Summative Assessment
The report should based on new business venture proposed in part 1

As an entrepreneur, provide a robust justification for a new business development within a specified industry.
Critically appraise the market opportunity identified, and discuss the process through which opportunity will be developed and evaluated.
Develop evidence of a systematic assessment in the external environment and how it aligns with the internal capabilities of the firm.
Discussion should be structured around a relevant and comprehensive business development strategy, as covered in class.
Provide a critical reflection of your journey as an entrepreneur when going through business development plan.
Guidelines for Format and Structure:
Executive Summary (250 words)
Introduction to the new venture and entrepreneur thinking ( 500 words)
Market Opportunity and risk analysis (1000 words)
Internal capabilities and external environmental analysis (1000 words)
Business Plan for the New Venture using strategic model (1500 words)
Reflection on your journey as Entrepreneur (750 words)
Specific Assessment Criteria
Distinction (70% and above)
A cohesive, comprehensive and critical synthesis of the business development literature and concepts will be provided. Relationships between these and the nature and peculiarities of the opportunity being developed will be expertly elicited. An excellent evaluation of your justification for and approach to business development will be clearly articulated. The discussion on opportunity identification, development and evaluation will be succinct, relevant and insightful. Assessment of the internal and external environment will be will be expertly summarised and comprehensively justified.

Extensive research demonstrating use of a wide range of current secondary research sources will be evident. Referencing and English will be excellent.

Merit (60-69%)
A clear and critical synthesis of the business development literature and concepts will be provided. Relationships between these and the nature and peculiarities of the opportunity being developed will be well elicited. A good justification for and approach to business development will be set out. The discussion on opportunity identification, development and evaluation will be clear and well evidenced. Assessment of the internal and external environment will be will be summarised and well justified.

Wider research demonstrating use of a good range of current secondary research sources will be evident. Referencing and English will be good.

Pass (50%-59%)
A critical synthesis of the business development literature and concepts will be provided. Relationships between these and the nature and peculiarities of the opportunity being developed will be clearly drawn out. A relevant justification for and approach to business development will be set out. The discussion on opportunity identification, development and evaluation will be relevant and evidenced. Assessment of the internal and external environment will be will be coherent and justified.

Research demonstrating use of a range of current secondary research sources will be evident. Referencing and English will be satisfactory.

Fail (Below 50%):
Students who do not meet the requirements of the Pass criteria will not successfully complete the assessment activity.

Minimum Secondary Research Sources Requirements
Level HE7 – It is expected that the Reference List will contain between fifteen to twenty sources. As a MINIMUM the Reference List should include four refereed academic journals and five academic books.

IMPORTANT INFORMATION: To be added in your assignment

Declaration: At the end of the assessment you should also include a declaration of any software tools including Generative AI (GAI) applications that you used in developing and completing the assessment. The assessment brief will specify if and how you can use GAI applications in the assessment.

Guidelines for the Preparation and Submission of Written Assessments
Written assessments should be word-processed in Arial or Calibri Light font size 12. There should be double-spacing and each page should be numbered.
There should be a title page identifying the programme name, module title, assessment title, your student number, your tutor and the date of submission.
You should include a word-count (excluding reference list/bibliography, figures, tables and appendices).
Where a word limit is specified, the following penalty systems applies:

Up to 10% over the specified word length = no penalty
10 – 20% over the specified indicative word length = 5 marks subtracted (but if the assessment would normally gain a pass mark, then the final mark to be no lower than the pass mark for the assessment).
More than 20% over the indicative word length = if the assessment would normally gain a pass mark or more, then the final mark will be capped at the pass mark for the assessment.
At the end of the assessment you should include a declaration of any software tools including Generative AI (GAI) applications that you used in developing and completing the assessment. The assessment brief will specify if and how you can use GAI applications in the assessment.
All written work should be referenced using the standard University of Bolton referencing style– see: https://libguides.bolton.ac.uk/resources/referencing
Harvard Referencing

Please note that when you submit your work to Canvas, it will automatically be checked for matches against other electronic information, as well as for hidden text characters and GAI generated text. You will be able to see similarity matches but not currently flags for hidden characters and AI-generated text. The outcomes of Turnitin reports may be used as evidence in an academic misconduct investigation.

Late Work Penalties
Late work will be subject to the following penalties:

Up to 7 calendar days late = 10 marks subtracted but if the assignment would normally gain a pass mark, then the final mark to be no lower than the pass mark for the assignment.
More than 7 calendar days late = This will be counted as non-submission and no marks will be recorded.
Late submission of assessments on refer and those which are graded Pass/Fail only, is not permitted unless an extension is approved. See below.

Extensions
In the case of exceptional and unforeseen circumstances, an extension of up to 14 days after the assessment deadline may be requested using the standard University Extension Request Form. For approval there would need to be an explanation and evidence of relevant circumstances.

Longer extensions for individual assessments, projects and artefacts may be granted, at the discretion of the Programme Leader.

Can’t Prepare Your 5000-Word New Venture Plan on Time?

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Appendix A – Specific Assessment Criteria (Rubric)
Exceptional
85-100%

Excellent
70-84%

Good
60-69%

Satisfactory
50-59%

Borderline Fail
45-49%

Fail
Below 45%

ES and New business idea and Entrepreneurial thinking, ( 15%)

Holistic critical review of the new venture idea. Report sections outlined and interrelated. Critical synthesis of market opportunities, technology developments, and available resources, including sources of capital
Synthesised findings to support innovative value propositions in the new ventures Clear justification of models supported by brief critical review of alternatives.

Succinct critical review of the new venture idea. Critical evaluation of market opportunities, technology developments, and available resources, including sources of capital.
Synthesised findings to support innovative value propositions in the new ventures drawn from high quality sources. Clear justification of models. supported by summary review of alternatives.

Summary of review of the new venture idea. Good overview and justification of market opportunities, technology developments, and available resources, including sources of capital.
Good analysis to support innovative value propositions in the new ventures

Coherent outline of the new venture idea. Outline of report sections. Coherent discussion on market opportunities, technology developments, and available resources, including sources of capital.
Explanations on innovative value propositions in the new ventures. Further critical analysis and justification of models chosen would strengthen.

Limited or superficial treatment of new venture idea. Report sections not linked clearly. Discussion missing or incomplete on market opportunities, technology developments, and available resources, including sources of capital.
Few, if any alternatives considered.

Weak justification of new venture idea and missed some of the sections of the report. Discussion of models is superficial and lacks critical engagement; some of the models may be irrelevant. Justification of market opportunities, technology developments, and available resources, including sources of capital is missing. No alternatives considered.
Market opportunity and Risk Analysis (20%) Insightful, holistic critical analysis; of Stakeholders interests, strategies and different types of risk Integrated critical analysis; of Stakeholders interests, strategies and different types of risk Effective critical analysis; of Stakeholders interests, strategies, and different types of risk Strong analysis, of Stakeholders interests, strategies and different types of risk Application of models is incomplete, and analysis of Stakeholders interests, strategies and different types of risk is limited. Key elements may be missing or incomplete. For example, analysis is lacking; the model(s) are used descriptively rather than for analysis, e.g., of Stakeholders interests, strategies, and different types of risk
Internal capabilities and external environmental analysis ( 20%) Presents an exceptional critique of advanced research material resulting in clear, original and illuminating conclusions when analyzing internal capabilities and external environment
Expertly interprets complex matters and ideas and makes sound judgments in the absence of complete data

Presents an excellent critique of advanced research material resulting in clear, original and illuminating conclusions when analyzing internal capabilities and external environment.
Comprehensively interprets complex matters and ideas and makes sound judgments in the absence of complete data.

Presents a comprehensive critique of advanced research material resulting in clear and original conclusions.
Systematically interprets complex matters and ideas and makes sound judgments in the absence of complete data when analyzing internal capabilities and external environment

Demonstrates creative flair and originality.

Presents some critique of advanced research material resulting in original conclusions when analyzing internal capabilities and external environment.

Shows the ability to systematically interpret complex matters and ideas and makes sound judgments in the absence of complete data.

A limited critique of research material presented, with simplistic conclusions drawn when analyzing internal capabilities and external environment.
Some complex matters and ideas interpreted but not systematically, resulting in flawed judgements.

Limited creativity and originality eviden

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