Create a polished, professional 15second video advertisement for Lumen that fits with your other advertising collateral. This piece will become part of your creative portfolio and should demonstrate your ability to craft a concise, compelling message using video, audio, and visual storytelling.
Instructions
Concept Development
- Review your Lumen brand strategy, target audience, and key message to solve the brand’s selected problem.
- Develop one focused concept that can be communicated clearly in 15 seconds.
- Write a brief script and outline your visual sequence (storyboard recommended).
Production
- Film or gather all needed footage, images, and audio.
- Use iMovie or Adobe Express (accessible when you sign in to Creative Cloud) to edit your video.
- Ensure pacing supports clarityevery second matters.
- Use Adobe Stock to supplement your material (stock images, video, music).
Technical Requirements
- Final runtime: exactly 15 seconds (not 14, not 16).
- Export in a highquality video format compatible with Panopto (e.g., .mp4 or .mov).
- Audio must be clear and properly mixed.
Brand Consistency
- Reflect Lumens established brand voice, visual style, and value proposition.
- Incorporate any recognizable brand elements (logo, color palette, tagline, etc.).
Deliverable
- Final 15second video, exported from iMovie or Adobe Express.
The post Advertising video first appeared on Best Assignment Doers.
The post Advertising video appeared first on Best Assignment Doers.
