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Focus Chapters: 8–10 (Group and Interpersonal Influence, Culture and Microcultures) Objective: Analyze how external factors shape consumer choices. Instructions: – Discuss how family, peer groups, culture,

Focus Chapters: 8–10 (Group and Interpersonal Influence, Culture and Microcultures) Objective: Analyze how external factors shape consumer choices. Instructions: – Discuss how family, peer groups, culture,…

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